Tag Archives: Anderson

Burgess—Nation, Book, Medium

Nation, Book, Medium: New Technologies and Their Genres

by Miranda Burgess

[Burgess, Miranda. 2009. “Nation, Book, Medium: New Technologies and Their Genres.” In Genres in the Internet: Issues in the Theory of Genre, 193–219. Amsterdam, Netherlands: John Benjamins Publishing.]


  • This essay “treats genre less as a self-evident proposition than as an analytic category that is undergoing (re)definition, a scholarly mode that has itself become the object of study”
  • “In arguing that the self-reflexive discourse of new media shares both a history and a form with the scholarly discourse about new media, this essay makes the case for the utility of genre theory in charting the process of media succession and in examining the experience of media change” (193-94).
    • emphasis is on experience, defined here as “the interface between history and the subject, or the perceptual and analytic exchange between the flow of events and their narrative rendition” (194).
  • “relatively few have sought to remake genre theory as what Cohen calls “a theory of behavior” (Cohen 2003: iv). By attending in a specifically historical way to what I will be calling the genre of new media history, this essay aims to propose, if not a general theory of generic motivation, then at least an account of genre formation in the context of the experience of change” (194).

Genre, Model, Method, Theory

  • “Marshall McLuhan addressed the citation of older media by newer ones in his famous aphorism that “The ‘content’ of any medium is always another medium” (McLuhan 1964: 23) (195).
  • “N. Katherine Hayles characterizes the relations between contemporaneously existing forms as a “medial ecology”: all media, and thus all mediated works, are to be understood in a context of interaction within and against one another (Hayles 2002: 33).”
  • “I wish to emphasize the pragmatic character of genre in my own account of new media history, which will argue for the recognition of genres in process where a common ground of what I will call, for lack of a better term, narrative form can be found among writers and new media producers. But I want, at the same time, to underline the role played by genre both as an experiential reflection and a motor of historical change” (197).

New Media Histories

meta-media:the scholarship on new media 1991-2000

  • “In the Anglo-American world of the 1990s, salons and newspapers rang to the clash of competing voices as academics, journalists, politicians and public intellectuals argued about new media […]
  • “Jean Baudrillard and Jameson, were engaged with a corresponding set of problems, which they characterized as a loss of cultural depth, of a sense of location, of a historical sense, of a sense of the real (Jameson 1991; Baudrillard 1988).1” (199).
  • the new media histories of the 1990s reference a past whose characteristic modes of social organization (the nation) and of writing and reading (the book) exist in an analytic proximity—indeed, an intimacy—that yields to a slippage between them.”

New media: The net.goths and their websites in the 1990s

  • “The slippage of nation and book that typifies the meta-media of the 1990s is even more apparent in new media practice itself: in the social networking websites produced by net.goths at the end of the twentieth century” (203).
  • “As in Rheingold’s account of the WELL, the participants in Nola-Goth.org envisioned their use of electronically mediated communication as a way to establish a form of direct democracy, which they described as a characteristic American public practice of the past and represented as having been lost. As in Doheny-Farina’s more skeptical analysis, however, they conceded the technology’s inadequacies by meeting in person to socialize and debate, and their electronic interactions remained nostalgic for the same material spaces: the town hall, coffeehouse, and tavern” (205).

New media and meta-media, 1790-1820s: Walter Scott’s situation

  • “conjunction of (old) books with nations may well be an inherited expression of crisis, one that is not, however, transhistorical, but rather post-Romantic: a form of crisis founded at the historical moment when print becomes ubiquitous (St Clair 2004: 10–13). In this context, it may be seen that the old book that is an apparent generic requirement of new media history does indeed “come from” another genre, a precursor narrative of media change in which old books and new compete on the battleground of national community” […]
  • “The “Net.Goth Directory book,” in particular, is a visibly, even exaggeratedly antiquarian object […]
  • it resembles an earlier book: the “Mighty Book, With iron clasp’d, and with iron bound,” belonging to “the wizard, Michael Scott” in Walter Scott’s 1805 narrative poem The Lay of the Last Minstrel (Scott 1805: 2.21.8–9; 6.26.25). The antiquity of the Directory’s book thus refers doubly to its history: to the hypermediated forms of Romantic nationalism associated with Scott as well as to the interlocking conceptions of literary and national tradition on which new media history from the turn of the nineteenth century to the turn of the twenty-first has drawn in its nation—and canon—making” (208).
  • “Scott’s poem intervenes, moreover, in a context that forms a striking parallel to the emergence and spread of new communications media in the 1990s: that of the widening of reading audiences and growth in periodical writing at the turn of the nineteenth century that William St Clair has termed the rise of the “reading nation” (St Clair 2004)” […]
  • “The wooden frame of the press was replaced by iron, hand- fed broadsheets were succeeded by the mechanized feed of continuous paper, and, after 1811, the hand-worked press began giving way to steam (Steinberg 1959: 198–206)” (209).

    Page 221, Highlight (Cyan): Content: “As these examples suggest, new media debate at the turn of the nineteenth century shares with the new media discussions of the 1990s a governing oppo- sition between materiality and dematerialization, substance and insubstantiality, in which the nation and old books serve as reassuring ballast.”

The genre of new media history

  • “These distinct situations share not only a narrative arc and a metaphoric register but also, I would suggest, a set of causes. To read the writings of new media historians from the turn of the nineteenth century is to find an explicit argument about the dependency of nations on literacy and the subjection of nations to the vagaries of reading. To some extent this Romantic argument may have been self-interested, rooted in very personal anxieties about the fate of literature, and poetry in particular, in what seemed to be the coming age of mass literacy and ephemeral written forms (see e.g. Keen 2000; Siskin 1998: 130–152). In this way, it parallels the hinted but rarely voiced concern of late twentieth-century commentators, academic and otherwise, about their own displacement by new media and new content—from the depopulation of academic courses and the corresponding loss of intellectual property to the tabloidization and disappearance of newspapers in the new day of the blogosphere (see Noble 1998; Liu 2004: 30; Angwin & Hallinan 2005)” (213).
  • the emergence of genre is a behavioral response to change. It is the outcome of the mingling of purpose (a response to the experience of history) and of purposiveness (the subject’s self-consciousness about his or her encounter with the forms in which history is understood and narrated) with a narrative response that, broadly, shares a common form, an arc, figure, or set of references” (214, italics and bold added).
  • “to what extent can it be suggested that genre as a category, at once a hallmark of continuity and a register of evolution, is a writer’s (failed?) response to subjectively experienced agonies of change (as a loss of agency)? (215).


  • For Scott and for others, the nation and the book, whether figured as the traditionary objects of nostalgia or as threatened ideals in need of restoration or defense, serve as compensatory objects in the face of medial and social history. Both are always already superseded; the question is only whether they should or can return, and in what form. For these writers, … however, genre itself—the shape of the mutually metaphorical narratives of nation and book and its function as a common ground of reference, conversation, even understanding—is the real recompense for change, even as it helps to make visible the workings and experience of history” (216).


This essay examines some ‘new media’ practices of the 1990s together with late twentieth-century critical commentaries on computer-mediated communication and electronic textuality. It compares both with discussions of changes in communications technologies and readerships from the turn of the nineteenth century. Based on observations about narrative form—especially the mutual metaphoricity of the nation and the book—in conjunction with the associated qualities of self-consciousness about sociability, historicity, and mediatedness that emerge from this study, I propose an understanding of genre formation as a characteristic, and under-recognized, response to the experience of media change and outline the possible contributions a more self-conscious theory of genre could make to existing theories of media, mediation, and media succession.

Continue reading Burgess—Nation, Book, Medium

Bauman & Briggs—Genre, Intertextuality, and Social Power

Genre, Intertextuality, and Social Power

by Richard Bauman and Charles L. Briggs

[Briggs, Charles L., and Richard Bauman. 1992. “Genre, Intertextuality, and Social Power.” Journal of Linguistic Anthropology 2: 131–72.]


“grasping the complex intertextual relations that underlie genre, along with the way these relations are closely linked to social, cultural, ideological, and political-economic factors, can offer insight into why studies of genre have proved to be so problematic” (132).

Genre styles—”are constellations of co-occurrent formal elements and structures that define or characterize particular classes of utterances. The constituent elements of genre styles may figure in other speech styles as well, establishing indexical resonances between them. Additionally, particular elements may be abstracted from recognized generic styles and employed in other discursive settings to endow them with an indexical tinge, a coloration, of the genres with which they are primarily associated and the social meaning that attaches to them” (141).

“Beyond the fact that it has been put to a wide range of analytic and descriptive uses, practitioners have generally simply assumed that they and their audiences know what genres are and what makes them work” (145).

  • Bakhtin, however, “sees linguistic dimensions of genres in terms of their ideologically mediated connections with social groups and “spheres of human activity” in historical perspective (1986:65)” (145).
  • “Bakhtin was one of the first to replace the static hewing out of texts with a model where literary structure does not simply exist but is generated in relation to another structure. What allows a dynamic dimension to structuralism is his conception of the “literary word” as an intersection of textual surfaces rather than a point (a fixed meaning), as a dialogue among several writings: that of the writer, the addressee (or the character), and the contemporary or earlier cultural context. [Kristeva 1980:64-65, emphasis in original]  […paragraph] Two facets of this characterization are crucial. First, structure, form, func- tion, and meaning are seen not as immanent features of discourse but as products of an ongoing process of producing and receiving discourse. Second, this process is not centered in the speech event or creation of a written text itself, but lies in its interface with at least one other utterance.  […paragraph]  Bakhtin’s interest in a “translinguistics” that is vitally concerned with2 intertextuality has clearly provided part of the force that lies behind the recent interest in reported speech evident in linguistic anthropology and other fields” (146-47).

“Viewed synchronically, genres provide powerful means of shaping discourse into ordered, unified, and bounded texts. As soon as we hear a generic framing device, such as “once upon a time,” we unleash a set of expectations regarding narrative form and content. Animals may talk and people may possess supernatural powers, and we anticipate the unfolding of a plot structure that involves, as Propp (1968(1928]) showed us long ago, an interdiction, a violation, a departure, the completion of tasks, failure followed by success, and the like. The invocation of genre thus provides a textual model for creating cohesion and coherence, for producing and interpreting particular sorts of features and their formal and functional relations all the way from particular poetic lines to the global structure of the narrative” (147).

  • “Genre thus pertains crucially to negotiations of identity and power—by invoking a particular genre, producers of discourse assert (tacitly or explicitly) that they possess the authority needed to decontextualize discourse that bears these historical and social connections and to recontextualize it in the current discursive setting” (148).

“When viewed diachronically or vertically, the fit between a particular text and its generic model—as well as other tokens of the same genre— is never perfect; to paraphrase Sapir, we might say that all genres leak” (bold added,149).

  • “The process of linking particular utterances to generic models thus necessarily produces an intertextual gap. Although the creation of this hiatus is unavoidable, its relative suppression or foregrounding has important effects. One the one hand, texts framed in some genres attempt to achieve generic transparency by minimizing the distance between texts and genres, thus rendering the discourse maximally interpretable through the use of generic precedents. This approach sustains highly conservative, traditionalizing modes of creating textual authority. On the other hand, maximizing and highlighting these intertextual gaps underlies strategies for building authority through claims of individual creativity and innovation (such as are common in 20th-century Western literature), resistance to the hegemonic structures associated with established genres, and other motives for distancing oneself from textual precedents” (149).


“In this article we have critiqued views of genre that draw on purportedly immanent, invariant features in attempting to provide internally consistent systems of mutually exclusive genres

  1. We presented an alternative view of genre, one that places generic distinctions not within texts but in the practices used in creating intertextual relations with other bodies of discourse …
  2. we argued that generic intertextuality is not an inherent property of the relation between a text and a genre but the construction of such a relationship …
  3. We accordingly suggested that generic links necessarily produce an intertextual gap; the strategies used for constructing intertextual relations can seek to minimize this gap,maximize it, or both.
  4. Choices between intertextual strategies are ideologically motivated, and they are closely related to social, cultural, political-economic, and historical factors (bullets added, 163).

“Our goal in this article is thus not to “rescue” the category of genre from these difficulties or to assert its centrality to research in linguistic anthropology. Any attempt to champion—or to dismiss—the concept of genre would have strong ideological underpinnings. We have rather tried to use our discussion of genre as a means of raising some basic is- sues regarding discourse production and reception. In an earlier article (Bauman and Briggs 1990) we argued that discourse analysis cannot best proceed either by (1) studying (socio)linguistic elements and processes apart from the process of discourse production and reception or by (2) studying social interactions as analytic microcosms. We rather pointed to the fruitfulness of studying discourse vis-a-vis the way it is transformed in the course of successive decontextualizations and recontextualizations and of exploring the process of entextualization that provides the formal and functional basis for such transformations (164).


This article addresses the relationship between discourse, textual and social order, and power by means of an examination of the concept of genre. It begins with a critical review of the way genre has been used in linguistic anthropology. A distinction is delineated between approaches that take for granted the status of genre as a tool for classifying and ordering discourseand those that contend with elements of generic ambiguity and dynamism. Proceeding to outline a new approach to genre, the discussion analyzes awide range of intertextual relations that are deployed in constituting genericlinks. A series of examples contrasts strategies for minimizing gaps between texts and generic precedents with strategies for maximizing such gaps. A final section points to the ways that investigating generic intertextuality can illuminate questions of ideology, political economy, and power.

Continue reading Bauman & Briggs—Genre, Intertextuality, and Social Power

Mosco—The Digital Sublime

The Digital Sublime: Myth, Power, and Cyberspace

by Vincent Mosco

[Mosco, Vincent. 2005. The Digital Sublime: Myth, Power, and Cyberspace. MIT Press.]


  • “computers and the world of what came to be called cyberspace embody and drive important myths about our time. Powered by computer communication, we would,according to the myths, experience an epochal transformation in human experience that would transcend time (the end of history), space (the end of geography), and power (the end of politics)” (2-3).
  • “it is when technologies such as the telephone and the computer cease to be sublime icons of mythology and enter the prosaic world of banality—when they lose their role as sources of utopian visions—that they become important forces for social and economic change” (6).
  • “cyberspace is a mythic space, one that transcends the banal, day-to-day worlds of time, space, and politics to match the “naked truth” of reason with the “dancing truth” of ritual, song, and storytelling (Lozano 1992: 213). Indeed,cyberspace is a central force in the growth of three of the central myths of our time, each linked in the vision of an end point: the end of history, the end of geography, and the end of politics” (13).
  • “the real power of new technologies does not appear during their mythic period, when they are hailed for their ability to bring world peace, renew communities, or end scarcity, history, geography, or politics; rather, their social impact is greatest when technologies become banal—when they literally (as in the case of electricity) or figuratively withdraw into the woodwork” (19).

Continue reading Mosco—The Digital Sublime

Herzfeld—Cultural Intimacy

Cultural Intimacy: Social Poetics in the Nation-State

by Michael Herzfeld

[Herzfeld, Michael. 2005. Cultural Intimacy: Social Poetics in the Nation-State. 2 edition. New York: Routledge.]


  • big question = “what advantages [do] social actors find in using, reformulating, and recasting official idioms in the pursuit of often highly unofficial personal goals, and how [do] these actions—so often in direct contra­vention of state authority—actually constitute the state as well as a huge range of national and other identities” (2).
  • “the nation-state’s claims to affixed, eternal identity grounded in universal truth are themselves, like the moves of all social actors, strategic adjustments to the demands of the historical moment” (5).
  • KEY POINT (acc. to Herzfeld) = the idea of the polity­—nation-state, local community, or international body—succeeds to the extent that its formal ideology encapsulates (or incorpo­rates) all the inward flaws and imperfections to which it is offi­cially and ostensibly opposed” (220).


  • Anthropologists should adopt the combination of a “top down” and “bottom up” approach, located at what Herzfeld calls a “militant middle ground.” This ground is not only a space where cultural intimacy and its use/characteristics are taken into consideration as coming equally from the state and the individuals, but also a space wherein the anthropologists takes a stance of cultural relativism, while maintaining their own personal ethical and moral beliefs (taking action if deemed necessary).
  • To shrug off binarism as a structuralist conceit is a mistake. Binarism and other essentialism play important parts of social life, and thus should be embraced by ethnography. It is important to note, however, that these binarisms act as convenient ways of describing the world, and should not be used as or confused with an abstract theoretical position.

cultural intimacy—”the recog­nition of those aspects of a cultural identity that are considered a source of external embarrassment but that nevertheless provide insiders with their assurance of common sociality, the familiarity with the bases of power that may at one moment assure the disenfranchised a degree of creative irreverence and at the next moment reinforce the effectiveness of intimidation” (3)

disemia—”the formal or coded tension between official self-presentation and what goes on in the privacy of collective introspection” (14).

structural nostalgia—”the longing for an age before the state, for the primordial and self­ regulating birthright that the state continually invoke” (22). Continue reading Herzfeld—Cultural Intimacy

Kelty—Geeks, Social Imaginaries, and Recursive Publics

Geeks, Social Imaginaries, and Recursive Publics

by Chris Kelty

[Kelty, Christopher. 2005. “Geeks, Social Imaginaries, and Recursive Publics.” Cultural Anthropology 20 (2): 185–214.]


Recursive public

  • “a group constituted by a shared, profound concern for the technical and legal conditions of possibility for their own association” (185)
  •  “a group of individuals who, more often than not, only associate with each other because of a shared concern for the conditions of possibility of their own association (i.e., the Internet)” (205)

Social Imaginaries

  • “ways in which people imagine their social existence, how they fit together with others, how things go on between them and their fellows, the expectations that are normally met, and the deeper normative notions and images that underlie these expectations” (Taylor 2002: 106)

Ethnography of Geeks

  • Geeks embrace a “Stop talking and show me the code” attitude, wherein discourse takes place both verbally and through the writing and implementation of code.
  • Geek folklore of the Internet—that it senses danger and routs around it; that once something is on the Internet, it will never not be—portrays an inevitability [ex. The singularity]
  • Geek culture rallies around a rhetoric of ‘openness’ that directly acts against strictures and censorship


This article investigates the social, technical, and legal affiliations among “geeks” (hackers, lawyers, activists, and IT entrepreneurs) on the Internet. The mode of association specific to this group is that of a “recursive public sphere” constituted by a shared imaginary of the technical and legal conditions of possibility for their own association. On the basis of fieldwork conducted in the United States, Europe, and India, I argue that geeks imagine their social existence and relations as much through technical practices (hacking, networking, and code writing) as through discursive argument (rights, identities, and relations). In addition, they consider a “right to tinker” a form of free speech that takes the form of creating, implementing, modifying, or using specific kinds of software (especially Free Software) rather than verbal discourse. Continue reading Kelty—Geeks, Social Imaginaries, and Recursive Publics