Tag Archives: Bauman

Gershon & Manning—Language and Media

Language and Media

by Ilana Gershon and Paul Manning

[Gershon, Ilana, and Paul Manning. 2014. “Language and Media.” In The Cambridge Handbook of Linguistic Anthropology, edited by N.J. Enfeild, Paul Kockelman, and Jack Sidnell, 559–76. Cambridge University Press.]


examines media in terms of the materiality of the medium and how that affects mediated communication

in three parts:

  1. Materiality of the Medium
    • Bauman’s entextualization basically makes an utterance material:
      • “because it is “the process by which a text is bound and made available for circulation in other contexts … serving to “objectify it as a discrete textual unit that can be referred to, described, named, displayed, cited and otherwise treated as an object” (Bauman 2004: 4, emphasis added)” (561).
      • So—in turning to materiality “one can begin to focus on some aspects of entextualization as a process in which the ways in which a text is a material form is integral to how a text can be separated from its context and integrated into other contexts” (561).
      • thus, in the process of decontextualization and recontextualization, the slight variations of the text that cause intertextual gaps are often the direct result of a material change in medium—like a printout of a document with hyperlinks, for instance
    • Goffman’s participant framework views the materiality of media as such:
      • instead of simply a ‘speaker’ and a ‘hearer,’ Goffman breaks the message down into the
        • Principal—“someone whose position is established by the words that are spoken”
        • author—“someone who has selected the sentiments that are being expressed and the words in which they are encoded”
        • animator—“the talking machine, the body engaged in acoustic activity” (1981:144).
        • figure—not always present (a role which we argue usually complements the animator, namely the character animated by the animator
      • in this framework, “the medium will influence who can be the author of a statement, how many people can be the author, as well as who is likely to be considered the author” (564).
      • This is based partially on the affordances given by the medium
        • Through the use (trial) of the medium new uses emerge
    • “the material structure of a technology often becomes a resource for people on the ground to analyze communication itself, which in turn influences, but does not predict, how people communicate. A communication technology is not only a medium, but is also a technology that people find good to think with” (567).
      • “Every medium provides a rich supply of metaphors for analyzing unmediated communication, and in doing so, every technology also offers new ways of thinking about what it means to be human” (567).
  2. Mediation as Absence of Presence: Presence and Telepresence
    • “spoken language is aligned with the immediacy of co-present interlocutors engaging in the prototypical, indeed primordial, form of spoken language, face-to-face conversation”
    • whereas—“mediation” comes to denote what is lost when situated conversation is removed from the multi-channel indexical moorings of the face-to-face context” (568).
      • In other words—”immediacy here is once again about materiality: about the range of material channels (and associated richness of indexicality and evidential possibilities for mutual monitoring) available in face-to-face conversation. Conversations that are “mediated,” then, would be those that show a reduction of this plenitude of materiality glossed by “presence” or“situation” (568).
      • many researchers find the binarization of social and mediated/technological/etc. helpful, as they can use the social face-to-face as a baseline for communication
        • personally, I don’t understand why f-t-f  gets privileged here.
    • this opposed situation can recursively hybridized into Ito and Okabe’s “augmented ‘flesh meet'”:
      • “a face-to-face social situation that is bracketed on both sides, and sometimes permeated throughout, by telephone-mediated technosocial situations …”
      • instead of being mutually disruptive (as when one receives a cellphone call in the middle of some other social situation), or “disjunctive,” instead become “contiguous,” parts of a larger technosocial gathering” (569).
    • SO—instead of a loss of presence,‘ mediation can form new styles of telepresence, as well as affordances of “new genres of presence in public which mediate relations to urban space and infrastructures, making them analytically useful in the way their use makes the often invisible domain of urban infrastructure powerfully present and visible for mobile technology users” (570).
  3. Media, Intermediaries, and Mediators
    • speech is not only realyed over space through technological mediation (telepresence) but can also be relayed through humans themselves in ‘mediational performances
      • This involves speech passed from one person to another along a spectrum, “so that the whole routine cannot be analyzed as separate dialogs but as one synthetic dialog including both a “source dialog” and a “target dialog” (571).
      • like Occupy’s human megaphone
    • according to Latour (2005:39), there is a difference (in this sitch) between:
      • intermediary—”what transports meaning or force without transformation: defining its inputs is enough to define its outputs. For all practical purposes, an intermediary can be taken as a black box, but also a black box counting for one, even if it is internally made up of many parts …”
      • mediator—cannot be counted as just one; they might count for one, for nothing, for several, or for infinity. Their input is never a good predictor of their output … Mediators transform, translate, distort, and modify the meaning or the elements they are supposed to carry” (571).
    • this system of intermediaries draws attention to the way we can “establish a symmetry between human and non-human mediation: delegation”
      • Delegation involves, essentially, the question of whether a task or competence will be assigned to a human or non-human actant.”
      • Figuration is the related ontological question of whether the actant to which the task is delegated is viewed as a human (anthropomorphism) or a non-human (technomorphism) (Latour 1988, Akrich 1992)” (572 bullets added).


  • “When linguistic anthropologists have focused on the intersection of language and media, they often found it useful to assume a fundamental distinction at play—be it a distinction between mediated and unmediated or situated and unsituated. “
  • “choosing to think about the contrast in terms of mediation and absence led to productive explorations of how a“community of time and space” (Goffman 1983: 2) often presupposes certain interactive aspects (such as immediacy) that participants must compensate for when not present. Analyses of media fromthis perspective explore what aspects of co-present communication a particular medium occludes or amplifies, affecting how people will communicate. Choosing, by contrast, to analyze conversations in terms of situatedness led to other, equally productive, investigations of how the social and the technical are co-constructed.”
  • “In both cases, analysts could figure out what was significant precisely because they were using co-presence as an analytical baseline. As we have shown, these two epistemological choices set the terms for much of the subsequent intellectual explorations of how language and media intertwine, and how materiality plays a part.”

Continue reading Gershon & Manning—Language and Media

Herzfeld—Cultural Intimacy

Cultural Intimacy: Social Poetics in the Nation-State

by Michael Herzfeld

[Herzfeld, Michael. 2005. Cultural Intimacy: Social Poetics in the Nation-State. 2 edition. New York: Routledge.]


  • big question = “what advantages [do] social actors find in using, reformulating, and recasting official idioms in the pursuit of often highly unofficial personal goals, and how [do] these actions—so often in direct contra­vention of state authority—actually constitute the state as well as a huge range of national and other identities” (2).
  • “the nation-state’s claims to affixed, eternal identity grounded in universal truth are themselves, like the moves of all social actors, strategic adjustments to the demands of the historical moment” (5).
  • KEY POINT (acc. to Herzfeld) = the idea of the polity­—nation-state, local community, or international body—succeeds to the extent that its formal ideology encapsulates (or incorpo­rates) all the inward flaws and imperfections to which it is offi­cially and ostensibly opposed” (220).


  • Anthropologists should adopt the combination of a “top down” and “bottom up” approach, located at what Herzfeld calls a “militant middle ground.” This ground is not only a space where cultural intimacy and its use/characteristics are taken into consideration as coming equally from the state and the individuals, but also a space wherein the anthropologists takes a stance of cultural relativism, while maintaining their own personal ethical and moral beliefs (taking action if deemed necessary).
  • To shrug off binarism as a structuralist conceit is a mistake. Binarism and other essentialism play important parts of social life, and thus should be embraced by ethnography. It is important to note, however, that these binarisms act as convenient ways of describing the world, and should not be used as or confused with an abstract theoretical position.

cultural intimacy—”the recog­nition of those aspects of a cultural identity that are considered a source of external embarrassment but that nevertheless provide insiders with their assurance of common sociality, the familiarity with the bases of power that may at one moment assure the disenfranchised a degree of creative irreverence and at the next moment reinforce the effectiveness of intimidation” (3)

disemia—”the formal or coded tension between official self-presentation and what goes on in the privacy of collective introspection” (14).

structural nostalgia—”the longing for an age before the state, for the primordial and self­ regulating birthright that the state continually invoke” (22). Continue reading Herzfeld—Cultural Intimacy

Harding—Convicted by the Holy Spirit

Convicted by the Holy Spirit: The Rhetoric of Fundamental Baptist Conversion

by Susan F. Harding

[Harding, Susan F. 1986. “Convicted by the Holy Spirit: The Rhetoric of Fundamental Baptist Conversion.” American Ethnologist, Vol. 14, No. 1, Frontiers of Christian Evangelism (Feb., 1987), pp. 167-181]

  • Rhetorical witnessing as practice
  • enacting a conversion (in the listener) from lost to saved
  • ethnography as a space between belief and disbelief that fundamental Christianity disallows

works in five rhetorical movements:

  1. equating listener with listeners in the narrative
  2. defining the listener as “lost”
  3. defining the speaker as “saved”
  4. transforming narrative listeners into speakers
  5. exhorting present listener to speak (become saved)


Born-again Christian belief follows conversion, an inner transformation that quickens the supernatural imagination. Among fundamental Baptists, rhetoric, not ritual, is the primary vehicle of conversion. Witnesses “speak the gospel,” the ramifying discourse and narrative of Christ. Listeners “come under conviction” as they appropriate the gospel in their inner speech. At “the moment of salvation,” listeners become public speakers of the gospel. They “believe” in the sense of em- bracing a narrative tradition that rewords their experience in terms of a personal, triune God who intervenes in daily life and in history.

keywords – conversion, rhetoric, religion, evangelicalism, America Continue reading Harding—Convicted by the Holy Spirit