The Mutual Co-Construction of Online and Onground in Cyborganic: Making an Ethnography of Networked Social Media Speak to Challenges of the Posthuman
by Jennifer Cool
[Cool, Jennifer. 2012. “The Mutual Co-Construction of Online and Onground in Cyborganic.” In Human No More: Digital Subjectivities, Unhuman Subjects, and the End of Anthropology, edited by Neil L. Whitehead and Michael Wesch, 11–32. Boulder: University Press of Colorado.]
- based on 10 years of participant observation with Cyborganic, a “group of San Francisco web geeks who combined online and face-to-face interaction in a conscious project to build community “on both sides of the screen”’ (11).
- Finds that Cyborganic’s activities both online and onground (offline) are mutually co-constructed—
- builds on the idea of colocation—several entities concurrently in the same place
- using programs that reference a user’s emplacement onground users “display [their] presence across media” (20). She calls this “presence casting.“
- in that way, the users’ online and onground presences co-construct in a symbiotic relationship
- Includes a detailed discussion of Katherine Hayles and the posthuman.
Great definition of media from Lisa Gitelman—”socially realized structures of communication, where structures include both technological forms and their associated protocols, and where communication is a cultural practice, a ritualized colocation of different people on the same mental map, sharing or engaged with popular ontologies of representation” (Always Already New, 2006, pg 7)